00686nam a2200145Ia 4500 20260716043509.0 LRC 18.01.01 F239 Farr, Rick C. Business research : an informal guide Crisp Pub. Menlo ParkUS 1994 vi, 112 p. Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results. 8/7/03 TESSAH M F239 LRC 48477 48477