Farr, Rick C. creator text Menlo ParkUS Crisp Pub. 1994 monographic vi, 112 p. Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results. 8/7/03 TESSAH LRC 18.01.01 F239 20260716043509.0