00772nam a2200145Ia 450000500170000008000220001710000240003924500610006326000350012430000160015952003980017558300190057394200170059299900170060920260716043509.0  aLRC 19.02.09 B417  aBegley, Kathleen A.  aWriting that sells : persuading others to buy your ideas  bCrisp Pub.aMenlo ParkUSc2002  aviii, p.112  aApplies basic sales principles in presenting strategies for persuasive business writing.  Presents the five-step S.A.L.E.S model (Start Add List Evaluate Sign off) for business correspondence that persuades, motivates and influences readers.  Provides techniques for appealing to the perceived sensory and personality styles of readers, and includes tips on basic grammar and style in writing.  c8/7/03kTESSAH  cMmB417kLRC  c48480d48480