00569nam a2200121Ia 4500 20260716043512.0 Erdly, Marvin 'Experience rules' : a scenario for the hospitality and leisure industry circa 2010 envisions transformation 2003 Notes that 'experience rules' anticipates a fundamental shift in how hospitality and leisure businesses will compete to provide customer satisfaction. Opines that the industry will focus on providing individually customized travel experiences. 11/4/03 JOYD A 48587 48587