TY  - BOOK
AU  - Mendelsohn, Martin...[et al]
TI  - Negotiating an international master franchise agreement
PY  - 2002///
CY  - LondonGB
PB  - Sweet & Maxwell
N2  - Tracks the course of a negotiation from the proposal by the franchisor; the response by the prospective master franchisee followed by a reply with some concession
ER  -