Warner, Malcolm creator text 1999 monographic Looks at the role of the general manager in the context of new concepts such as the knowledge based firm and the virtual firm. Suggests that the virtual general manager must be someone who can feel equally at home in cyberspace and in the real world, who can work and think in real time, and who can control networks from either a single point or from distributed locations. 10/25/07 JOYD 20260716043839.0