00414nam a2200097Ia 450000500170000010000320001724500460004926000090009552001950010458300170029920260716043856.0  aVanderpool-Wallace, Vincent  aBranding the Caribbean, sustaining growth  c2007  aCompares the differences of the mind-set operating in the cruise industry with that of the land based industry.  Opines that there is much to be learned from the cruise side of the equation.  c4/4/08kJOYD