00595nam a2200133Ia 450000500170000008000110001710000190002824500410004726000090008852003200009758300210041794200060043899900170044420260716044037.0  aSerial  aMcAfee, Andrew  aBig data : the management revolution  c2012  aFinds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management.  c11/6/12kSANDRAW  cA  c59356d59356