TY  - BOOK
AU  - Boudreau, Kevin J.
TI  - Using the crowd as an innovation partner
PY  - 2013///
N2  - Offers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation
ER  -