00746nam a2200133Ia 450000500170000008000110001710000230002824500450005126000090009652004630010558300210056894200060058999900170059520260716044058.0  aSerial  aBoudreau, Kevin J.  aUsing the crowd as an innovation partner  c2013  aOffers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.  c1/28/14kSANDRAW  cA  c60030d60030