Redman, Thomas C. <br/><br/>
Data's credibility problem : management - not technology - is the solution 

 -  2013 
<br/><br/> Suggests that the solution to getting credible data is better communication between the creators of data and the users; a focus on looking forward, and the shifting of responsibility for data quality from IT personnel to line managers, who are highly invested in getting the data right. 
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