00483nam a2200109Ia 450000500170000008000110001724500340002826000090006252002560007158300200032765000260034720260716044129.0  aSerial  aSocial media rewards and risk  c2017  aSuggests that companies must establish extensive protocols for use by their organisation in order to engage with external channels given the visibility, risks and realt-time monitoring and response required to effectively manage social media channels.  c9/8/17kSANDRAW  aELECTRONIC PUBLISHING