000 00833nam a2200133Ia 4500
080 _a12.04.01 W2895
100 _aWarren, E Kirby
245 _aLong-range planning : the executive viewpoint
260 _bPrentice Hall
_aEnglewood Cliffs, NJUS
_c1966
300 _axvi, 108 p.
520 _aHighlights importance of long-range planning to national economy. Shows how corporate planning should not be done and discusses the nature of problems only business leaders can solve. Indicates major obstacles to successful planning. Shows how the absence of effective means of measuring and evaluating long-range planning leads to undesirable responses at operating levels. Outlines the components of a good measurement and control system for the evaluation of long-range planning efforts.
583 _c3/7/00
_kM2LMGR
942 _cM
_mW2895
999 _c14839
_d14839