000			00704nam a2200133Ia 4500
080			_a09.03.01 E96
100			_aWard, James J., ed.
245			_aExport marketing management
260			_bITC UNCTAD/GATT _aGenevaCH _c1985
300			_avi, 356 p.
520			_aThis selection of articles and summaries discuss the export marketing process, some export market research techniques in key areas or difficult markets, export product strategy considerations, distribution policies, promotional techniques and pricing policies. Contains four case studies illustrating different policies and management problems solved in typical developing country environments.
583			_c3/7/00 _kM2LMGR
942			_cM _mE96
999			_c14977 _d14977