000			00844nam a2200133Ia 4500
080			_a09.05.06 I61
245			_aCase studies on selected export promotion methods for small and medium sized farms
260			_bITC _aGenevaCH _c1983
300			_av, 91 p.
500			_aIDS
520			_aCompiles case studies on export promotion and export marketing methods, with particular reference to activities benefiting small and medium enterprises. Gives four case studies on identifying potential exporters, three cases relating the experience of enterprises new to exporting, and cases on use of an export consultant on product adaptation and two cases on export marketing cooperation. Each case or group of cases is introduced by explanatory comments and consideration of export marketing strategies.
583			_c3/7/00 _kM2LMGR
942			_cM _mI61
999			_c14991 _d14991