000			00892nam a2200133Ia 4500
080			_a09.03.05 I61
245			_aGoing into trade fairs
260			_bITC _aGenevaCH _c1982
300			_a86 p.
500			_aIncludes bibliographical references
520			_aHandbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries. Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results. Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.
583			_c3/7/00 _kM2LMGR
942			_cM _mI61
999			_c14992 _d14992