| 000 | 00989nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _a09.04.05 H885 | ||
| 245 | _aCARICOM hotel market sector penetration project : executive summary | ||
| 260 |
_bHorwath and Horwath _aLondonGB _c1988 |
||
| 300 | _a15 p. | ||
| 500 | _aIDS | ||
| 520 | _aOutlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period. | ||
| 583 |
_c3/7/00 _kM2LMGR |
||
| 942 |
_cM _mH885 |
||
| 999 |
_c15136 _d15136 |
||