| 000 | 00610nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _aLRC 09.01.04 K18 | ||
| 100 | _aKarlson, David | ||
| 245 | _aMarketing your consulting or professional services | ||
| 260 |
_bCrisp Pub. _aMenlo ParkUS _c1988 |
||
| 300 | _a[2], iv, 107 p. | ||
| 520 | _aPresents the methodology for professionals to develop and implement a more aggressive marketing programme. Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied. | ||
| 583 |
_c3/7/00 _kM2LMGR |
||
| 942 |
_cM _mK18 _kLRC |
||
| 999 |
_c19882 _d19882 |
||