000 00659nam a2200133Ia 4500
080 _aLRC 12.04.01 G382
100 _aGerson, Richard F.
245 _aMeasuring customer satisfaction
260 _bCrisp Pub.
_aMenlo ParkUS
_c1993
300 _a[9], 112 p.
520 _aDefines customer satisfaction. Provides reasons for measuring service quality and explains how to use 7 basic quality improvement measurment tools. Also provides methodology for measuring customer satisfaction and analysing data. Addresses need to manage customer satisfaction, and supplies samples of customer satisfaction surveys.
583 _c3/7/00
_kM2LMGR
942 _cM
_mG382
_kLRC
999 _c19907
_d19907