000			00570nam a2200145Ia 4500
080			_aLRC 12.04.01 G3822
100			_aGerson, Richard F.
245			_aBeyond customer service
250			_aRev. ed.
260			_bCrisp Pub. _aMenlo ParkUS _c1998
300			_avi, 108 p.
520			_aExplains how to retain customers through employee training, good customer service, and effective communication. Provides insights into the needs and expectations of customers. Lists 25 successful customer retention programmes.
583			_c3/7/00 _kM2LMGR
942			_cM _mG3822 _kLRC
999			_c19989 _d19989