000 00734nam a2200133Ia 4500
080 _aLRC 09.01.02 L429
100 _aLayton, Sarah M.
245 _aCompetitive strategy : planning your organization's success
260 _bCrisp Pub.
_aMenlo ParkUS
_c1995
300 _aix, 103 p.
520 _aPresents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business. The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.
583 _c3/7/00
_kM2LMGR
942 _cM
_mL429
_kLRC
999 _c19996
_d19996