000 00389nam a2200109Ia 4500
100 _aSCOTT, Penelope
245 _aMass media health education campaigns.
260 _c1993
520 _aExamines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication.
583 _c3/7/00
_kM2LMGR
942 _cA
999 _c21319
_d21319