000 00617nam a2200109Ia 4500
100 _aGOOLD, Michael
245 _aBrief case : pitfalls of planning.
260 _c1990
520 _aNotes that despite its high promise, strategic planning frequently makes little contribution to improving a company's performance. For various reasons, the strategic plan fails to alter directions that have already been set or takes the company down the wrong path, or is simply ignored by the line managers. Focuses on one cause for this state of affairs: 'never addressed the real issues'.
583 _c3/7/00
_kM2LMGR
942 _cA
999 _c21452
_d21452