000 00641nam a2200109Ia 4500
100 _aJOHANNESSEN, Jon-Arild
245 _aInformation search behaviour during business gestation.
260 _c1994
520 _aDescribes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group.
583 _c3/7/00
_kM2LMGR
942 _cA
999 _c21632
_d21632