| 000 | 00618nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _a12.08.02 C7785 | ||
| 100 | _aCooper, Robert G. | ||
| 245 | _aProduct development for the service sector : lessons from market leaders | ||
| 260 |
_bPerseus Books _aCambridgeUS _c1999 |
||
| 300 | _avii, 278 p. | ||
| 520 | _aPresents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort. | ||
| 583 |
_c5/23/00 _kJOY_D |
||
| 942 |
_cM _mC7785 |
||
| 999 |
_c22795 _d22795 |
||