| 000 | 00764nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _aLRC 19.01.02 S529 | ||
| 100 | _aShapiro, Carl | ||
| 245 | _aInformation rules : a strategic guide to the network economy | ||
| 260 |
_bHarvard Business School P. _aBostonUS _c1999 |
||
| 300 | _ax, 349 p. | ||
| 520 | _aIntroduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war. | ||
| 583 |
_c1/15/01 _kM2L |
||
| 942 |
_cM _mS529 _kLRC |
||
| 999 |
_c23164 _d23164 |
||