000 00908nam a2200133Ia 4500
080 _aLRC 08.16.01 L324
100 _aLarkin, T. J.
245 _aCommunicating change : how to win employee support for new business directions
260 _bMcGraw-Hill
_aNew YorkUS
_c1994
300 _axiii, 252 p.
520 _aSuggests that direct communication between senior management and supervisors; face-to-face communication; and, communication of the relevant performance of the work area, are the best ways to communicate change to employees in large companies. Bases these suggestions on the theories that communication should be receiver-oriented; and should change behaviour. Warns against senior management communicating directly to frontline workers, and discusses strategies for improving communication between middle managers and frontline employees.
583 _c1/15/01
_kM2L
942 _cM
_mL324
_kLRC
999 _c23166
_d23166