000 00826nam a2200133Ia 4500
080 _aLRC 12.04.01 A178
245 _aAchieving customer satisfaction : service quality from the customer perspective
260 _bAT&T Quality Steering Committee
_a[S.l.]US
_c1990
300 _axiv, 104 p.
500 _aBibliography: p.90-93. Located in the Learning Resource Centre.
520 _aSeeks to help managers to make a stronger connection between business activities and customer satisfaction. Advocates the following four-step process: collecting and analysing customer, competitor, and market information; setting quality improvement objectives; developing business process measures; and, using feedback both from customers and from the process, to evaluate the objectives.
583 _c2/5/01
_kTESSA_H
942 _cM
_mA178
_kLRC
999 _c23235
_d23235