000 00438nam a2200109Ia 4500
100 _aYun, Haejin
245 _aFactoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation
260 _c2001
520 _aArgues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.
583 _c8/23/01
_kM2L
942 _cA
999 _c23710
_d23710