000			00969nam a2200133Ia 4500
080			_aLRC 19.01.01 C737
100			_aMarchand, Donald A.
245			_aCompeting with information : a manager's guide to creating business value with information content
260			_bJohn Wiley _aChichesterGB _c2000
300			_ax, 342 p.
520			_aTargets managers in presenting information i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage. Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes. Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed.
583			_c9/13/01 _kTESSA_H
942			_cM _mC737 _kLRC
999			_c23742 _d23742