| 000 | 00368nam a2200109Ia 4500 | ||
|---|---|---|---|
| 100 | _aBalmer, John M. T. | ||
| 245 | _aThree virtues and seven deadly sins of corporate brand management | ||
| 260 | _c2001 | ||
| 520 | _aArticulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis. | ||
| 583 |
_c2/4/02 _kJOY_D |
||
| 942 | _cA | ||
| 999 |
_c24072 _d24072 |
||