| 000 | 00660nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _a09.01.01 I612 | ||
| 245 | _aSecrets of electronic commerce : a guide for small and medium-sized exporters | ||
| 260 |
_bITC _aGenevaCH _c2000 |
||
| 300 | _ax, 267 p. | ||
| 520 | _aExplains how to develop an e-commerce strategy and conduct online market research. Outlines marketing and online communication techniques. Answers questions on legal and financial issues. Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement. | ||
| 583 |
_c6/12/02 _kJOY_D |
||
| 650 | _aTRADE | ||
| 942 |
_cM _mI612 |
||
| 999 |
_c24380 _d24380 |
||