000			00657nam a2200133Ia 4500
080			_aLRC 18.01.01 F239
100			_aFarr, Rick C.
245			_aBusiness research : an informal guide
260			_bCrisp Pub. _aMenlo ParkUS _c1994
300			_avi, 112 p.
520			_aExplains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.
583			_c8/7/03 _kTESSAH
942			_cM _mF239 _kLRC
999			_c25142 _d25142