| 000 | 00743nam a2200133Ia 4500 | ||
|---|---|---|---|
| 080 | _aLRC 19.02.09 B417 | ||
| 100 | _aBegley, Kathleen A. | ||
| 245 | _aWriting that sells : persuading others to buy your ideas | ||
| 260 |
_bCrisp Pub. _aMenlo ParkUS _c2002 |
||
| 300 | _aviii, p.112 | ||
| 520 | _aApplies basic sales principles in presenting strategies for persuasive business writing. Presents the five-step S.A.L.E.S model (Start Add List Evaluate Sign off) for business correspondence that persuades, motivates and influences readers. Provides techniques for appealing to the perceived sensory and personality styles of readers, and includes tips on basic grammar and style in writing. | ||
| 583 |
_c8/7/03 _kTESSAH |
||
| 942 |
_cM _mB417 _kLRC |
||
| 999 |
_c25145 _d25145 |
||