000 00432nam a2200109Ia 4500
100 _aVanderpool-Wallace, Vincent
245 _aBranding the Caribbean, sustaining growth
260 _c2007
520 _aCompares the differences of the mind-set operating in the cruise industry with that of the land based industry. Opines that there is much to be learned from the cruise side of the equation.
583 _c4/4/08
_kJOYD
942 _cA
999 _c32617
_d32617