000			00566nam a2200121Ia 4500
080			_aSerial
100			_aMcAfee, Andrew
245			_aBig data : the management revolution
260			_c2012
520			_aFinds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management.
583			_c11/6/12 _kSANDRAW
942			_cA
999			_c36039 _d36039