| 000 | 00733nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043005.0 | ||
| 080 | _a09.03.01 E96 | ||
| 100 | _aWard, James J., ed. | ||
| 245 | _aExport marketing management | ||
| 260 |
_bITC UNCTAD/GATT _aGenevaCH _c1985 |
||
| 300 | _avi, 356 p. | ||
| 520 | _aThis selection of articles and summaries discuss the export marketing process, some export market research techniques in key areas or difficult markets, export product strategy considerations, distribution policies, promotional techniques and pricing policies. Contains four case studies illustrating different policies and management problems solved in typical developing country environments. | ||
| 583 |
_c3/7/00 _kM2LMGR |
||
| 942 |
_cM _mE96 |
||
| 999 |
_c38312 _d38312 |
||