000 00674nam a2200145Ia 4500
005 20260716043140.0
080 _a02.01.01 A842
100 _aAsplund, Gisele
245 _aAn integrated development strategy
260 _bWiley
_aNew YorkUS
_c1982
300 _ax,131p.
520 _aBridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process.
583 _c3/7/00
_kM2LMGR
942 _cM
_mA842
999 _c41338
_d41338