| 000 | 00729nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043238.0 | ||
| 080 | _aLRC 09.03.01 G382 | ||
| 100 | _aGerson, Richard F. | ||
| 245 | _aWriting and implementing a marketing plan | ||
| 260 |
_bCrisp Pub. _aMenlo ParkUS _c1991 |
||
| 300 | _a[2], v, 89 p. | ||
| 520 | _aExplains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan. Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc. | ||
| 583 |
_c3/7/00 _kM2LMGR |
||
| 942 |
_cM _mG382 _kLRC |
||
| 999 |
_c43272 _d43272 |
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