| 000 | 00797nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043247.0 | ||
| 080 | _a09.01.04 I612 | ||
| 245 | _aInnovating for success in the export of services : a handbook | ||
| 260 |
_bITC _aGenevaCH _c1999 |
||
| 300 | _axiii, 84 p. | ||
| 500 | _aDC | ||
| 520 | _aDeals with services innovation as a tool for enhancing export profitability. Approaches innovation as a competitive strategy. Describes characteristics of services innovation and its relation with cultural variables. Outlines guidelines for establishing appropriate innovation. Explains how to review quality assurance procedures and clarify customer priorities. Reviews the implementation cycle. Examines innovations links to export readiness. | ||
| 583 |
_c3/7/00 _kM2LMGR |
||
| 942 |
_cM _mI612 |
||
| 999 |
_c43583 _d43583 |
||