| 000 | 00647nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043400.0 | ||
| 080 | _a12.08.02 C7785 | ||
| 100 | _aCooper, Robert G. | ||
| 245 | _aProduct development for the service sector : lessons from market leaders | ||
| 260 |
_bPerseus Books _aCambridgeUS _c1999 |
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| 300 | _avii, 278 p. | ||
| 520 | _aPresents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort. | ||
| 583 |
_c5/23/00 _kJOY_D |
||
| 942 |
_cM _mC7785 |
||
| 999 |
_c46130 _d46130 |
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