| 000 | 00947nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043401.0 | ||
| 080 | _a09.05.06 I612 | ||
| 245 | _aRedefining trade promotion : the need for a strategic response | ||
| 260 |
_bITC _aGenevaCH _c2000 |
||
| 300 | _aviii, [1], 90 p. | ||
| 520 | _aAssesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies. | ||
| 583 |
_c5/25/00 _kJOY_D |
||
| 650 | _aTRADE PROMOTION | ||
| 942 |
_cM _mI612 |
||
| 999 |
_c46164 _d46164 |
||