| 000 | 00881nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043411.0 | ||
| 080 | _aLRC 08.16.03 S519 | ||
| 100 | _aSeybold, Patricia B. | ||
| 245 | _aCustomers.com : how to create a profitable business strategy for the internet and beyond | ||
| 260 |
_bTimes Books _aNew YorkUS _c1998 |
||
| 300 | _axx, 360 p. | ||
| 520 | _aExplains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty. Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases. Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service; and, fostering community. | ||
| 583 |
_c1/17/01 _kM2L |
||
| 942 |
_cM _mS519 _kLRC |
||
| 999 |
_c46506 _d46506 |
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