| 000 | 01012nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043415.0 | ||
| 080 | _aLRC 12.04.01 H3396 | ||
| 245 | _aHarvard business review on breakthrough thinking | ||
| 260 |
_bHarvard Business School P. _aBostonUS _c1999 |
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| 300 | _av, [1], 239 p. | ||
| 500 | _aLocated in the Learning Resource Centre | ||
| 520 | _aSuggests how companies can encourage business creativity. Outlines the empathic design, a five-step process which can enable companies to identify customer needs. Emphasises the need for companies facing competition to explore innovative ideas, or evaporate. Suggests opportunities for innovation within companies, but cautions that the disciplines of diligence, persistence, and commitment must be coupled with the talent, ingenuity and knowledge of employees. Presents the interpretive approach to management as the best option for coping with today's rapidly changing and unpredictable markets.\n | ||
| 583 |
_c2/7/01 _kTESSA_H |
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| 942 |
_cM _mH3396 _kLRC |
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| 999 |
_c46616 _d46616 |
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