000 00524nam a2200121Ia 4500
005 20260716043419.0
100 _aBarclay, Ian
245 _aImproving product development performance : key management and organizational factors
260 _c2000
520 _aPresents the results of research carried out to assess the management and organization aspects of new product development (NPD). Notes that becoming better at NPD requires substantial investment in people and in systems.
583 _c3/26/01
_kJOY_D
942 _cA
999 _c46784
_d46784