000 00719nam a2200145Ia 4500
005 20260716043420.0
080 _aLRC 12.04.01 S457
100 _aSeibel, Thomas M.
245 _aCyber rules : strategies for excelling at e-business
260 _bDoubleday
_aNew YorkUS
_c1999
300 _aix, [1], 291 p.
520 _aExplains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy. Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels. Shows how the internet has empowered customers and contributes to customer satisfaction.
583 _c3/30/01
_kTESSA_H
942 _cM
_mS457
_kLRC
999 _c46816
_d46816