000			00397nam a2200121Ia 4500
005			20260716043437.0
100			_aBalmer, John M. T.
245			_aThree virtues and seven deadly sins of corporate brand management
260			_c2001
520			_aArticulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.
583			_c2/4/02 _kJOY_D
942			_cA
999			_c47407 _d47407