| 000 | 00734nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043444.0 | ||
| 080 | _a09.05.01 I617 | ||
| 245 | _aInternational marketing and the trading system | ||
| 260 |
_bITC _aGenevaCH _c2001 |
||
| 300 | _axvi, 219 p. | ||
| 500 | _aBibliography: p. 209-215 | ||
| 520 | _aDeals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it. | ||
| 583 |
_c5/21/02 _kJOY_D |
||
| 942 |
_cM _mI617 |
||
| 999 |
_c47648 _d47648 |
||