| 000 | 00805nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260716043509.0 | ||
| 080 | _aLRC 01.01.01 R572 | ||
| 100 | _aRigsbee, Ed | ||
| 245 | _aDeveloping strategic alliances | ||
| 260 |
_bCrisp Pub. _aMenlo ParkUS _c2000 |
||
| 300 | _avii, [1], 103 p. | ||
| 520 | _aDescribes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research. Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance. Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws. | ||
| 583 |
_c7/31/03 _kTESSAH |
||
| 942 |
_cM _mR572 _kLRC |
||
| 999 |
_c48467 _d48467 |
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