000 00686nam a2200145Ia 4500
005 20260716043509.0
080 _aLRC 18.01.01 F239
100 _aFarr, Rick C.
245 _aBusiness research : an informal guide
260 _bCrisp Pub.
_aMenlo ParkUS
_c1994
300 _avi, 112 p.
520 _aExplains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.
583 _c8/7/03
_kTESSAH
942 _cM
_mF239
_kLRC
999 _c48477
_d48477